Category Archives: natural

What Does ‘Natural’ Really Mean?

The word ‘natural’ used to mean that nothing was added to, nor taken away from, a product. The product was untouched by human hands. Nowadays natural simply means very few things have been added to the product and very few hands have touched it.
A little deep frying, a little added high fructose corn syrup, a little coloring, a little salt and viola! you have a natural product ready for consumption. This diction has physicians like Dr. Daniel Amen worried for his patients. Most people will feel good about consuming a natural product instead of a processed product, unfortunately many of those ‘natural’ products are processed products.
The word ‘natural’ has become so misleading that over 200 class-action court cases have been filed about the usage of the word by food manufacturers. Many of these class-action lawsuits have been filed in the Northern District of California and have sought for a standard definition of the word ‘natural’ so it could no longer be used to mis-lead consumers and trick them into buying an unnatural food product, i.e. one that does not grow on a tree or come from the earth. The class-action lawsuits want, for example, fruit juice that is labeled as being natural to contain nothing but fruit juice. No preservatives, no high fructose corn syrup, no artificial coloring, just juice. However, the courts which are hearing these cases have discovered there is not a standard definition for the word ‘natural’. The word really means nothing, except ‘buyer be ware’.