Those who were thinking that Tidal was going down they were wrong. Jay-Z is adamant, and that is why he always succeeds in his endeavors. He decided to hire someone qualified to head Tidal so that the firm can go far. She is none other than Desiree Perez who has worked with Jay-Z for many years. They have had good working relationship. While many thought that Jay-Z would use artists such as Beyoncé and Kanye West to take Tidal places, Jay-Z knew who the best person to revive and rejuvenate Tidal was.
She is the executive of Roc Nation. She also works with her husband, Juan Perez to manage Roc Nation Sports, which is also owned by Jay-Z. Therefore, she has the first-hand information to run Tidal. She knows the way forward for the company. With the strong bond that they have formed with Jay-Z, Desiree is ready to take the company to the top. Check this out.
There are reasons why Desiree Perez is suitable for that position. First, the lady has strong negotiating skills and those who have worked with her know that aspect of her leadership. With that strong personality, she has been able to help many people including Jay-Z. She has mentored Jay-Z as a rapper, and now she has helped him to make it in the music streaming industry. She is the best regarding signing up deals and negotiating with clients. For, instant, she assisted in the arrangement of the Formation tour by Beyoncé. She was also vital in the deal between Samsung and Rihanna. Visit apple.com for further reading.
Also, it is essential to know that Perez is very experienced when it comes to the music industry. She has in the past helped many artists who have excelled in the career and most of them attribute their success to the strong-willed lady. She will be now bringing customers and be maintaining them in Tidal. As of now, many consumers have begun signing up as trial users, and because of the first class music, they will continue using the service.
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