Bernardo Chua’s story is the real illustration of ‘hard work pays.’ He rose from being a small-time employee to a global entrepreneur in the Philippines. His company, Organo Gold, is one of the main suppliers of coffees, teas and dairy products. He has applied smart business strategies and his expertise in direct sales to build his company to the where it is today.
Bernardo Chua began his career in the Philippines in a senior position at Gano Excel. Thanks to his Chinese background, he knew about the Ganoderma early in life. He managed to expand Gano Excel to Hong Kong, Canada, and the United States within the first three years. He later left the company to start Organo Gold in 2008 where he is now the executive officer. Bernardo Chuo was one of the first people to market the herb successfully outside the region.
Bernardo Chua started a rewards program for Organo Gold, referred to as the Preferred Customer Program. The primary intent of the program is to appreciate loyal buyers by offering a 25% discount on all the products sold by the company.
Chua’s success has been recognized through the many awards he has won over the years. The most recent one is the Dangal ng Bayan Award for business and industry. Other notable awards by the business guru include the National Consumers Quality Awards and the joint 22nd Annual People’s Choice in 2014.
The National Shoppers Choice also acknowledged his company as the best direct selling company in the food supplements section. In general, Organo Gold has been recognized as the ‘Direct Sales Company of the Year’ on five separate occasions.
In the Future
Since Organo Gold is well established, Bernardo is now putting efforts on refining the company as much as possible. He is closely associated with the best organic Ganoderma producers in the world to provide quality products at the best prices.
Additionally, he funds research on Ganoderma helping his company has the upper hand in competitions when new breakthroughs and uses are discovered.
With all this progress, it is safe to say that Bernardo has been victorious in introducing Ganoderma in the world.
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