Category Archives: Company Success

Establishing Fab-Enterprises: The Story of Don Ressler

Co-CEO of JustFab Inc. and CEO of Fabletics, Don Ressler is a renown entrepreneur known distinctively for his prosperous start-up businesses. He proudly began his career with his business FitnessHeaven.com, which later was bought out by Intermix Media in 2001. This merger allowed Don Ressler to join forces with COO of Intermix Media, Adam Goldenberg. The pair then formed Intermix Media’s major profit center, Alena Media. With this advance in the company, News Corp excitedly bought out Intermix Media in 2005, leaving Ressler and Goldenberg to conquer their next big idea.

Weeks later, with the help of past members of Alena Media,  Goldenberg and Ressler declared their new brand: Intelligent Beauty. Soon Intelligent Beauty created DERMSTORE, a skincare market online, and a couple years later SENSA, a weight loss program. By 2008, the company was accepting over $40 million in funding from Technology Crossover Ventures.

2010, though, launched their third and greatly prosperous company JustFab. With the unique membership based company opening its doors, Kimora Lee Simmons eagerly joined as President and Creative Director in 2011. With this addition, the company was able to find its own niche in the fashion industry. At JustFab, members get greeted monthly by their personal stylist who form outfit selections based on surveys given at the beginning of membership. Members are allowed to pick any selections, request new selections, or opt out of any selections for the month free of charge.

In 2014, after a round of fundraising, JustFab totaled their capital to $250 million. With this outburst of success, JustFab was able to release their newest brand only a year prior called Fabletics. This new brand of online athletic wear instantly took over a unique slot in the athletic industry. Opposed to the competition, Fabletics is able, due to their past business model, to sell their products for a lesser cost. Included in this beneficial cost, the athletic wear being sold is considered to be fashion forward and excellent quality. In addition, Fabletics co-founder Kate Hudson with Don Ressler and Adam Goldenberg plays a strong role as both an athlete and a fashion expert making her a great marketing tool for the company.

In all, Ressler has used his business skills as an entrepreneur to form successful companies. With the teamwork of Goldenburg, the two have been able to start and expand fashion companies, such as JustFab and Fabletics.

Read: JustFab becomes TechStyle Fashion Group.

Forefront Capital CEO Brad Reifler Shares His 5 Tips For Investing

Investing can involve feelings of fear or greed that can cause you to make mistakes. The wise investor continues to follow a prudent plan to maximize his profits. He does not divert from this strategy. Forefront Capital CEO Brad Reifler shares his 5 tips for investing during a Reuters press release.

“New Accredited Investor Definition”

Have you ever heard of the “Accredited Investor?” According to Investopedia, the “accredited investor” is deemed to be “financially sophisticated” under Securities and Exchange Commission (SEC) regulations. This investor could be an individual, hedge funds, banks, insurance company or trust. In layman’s terms, this might refer to the 1%.

Many Americans believe that Wall Street is a democracy where all have the same investment rights. Forefront Capital CEO Brad Reifler shares his insights on how he discovered that his own father-n-law could not follow the proper investment strategy because he was not a member of the 1%.

“Brad Reifler Investing for the 99%”

During the Reuters press release for “Brad Reifler’s 5 Tips for Investing,” he recounts two interesting personal stories. Many modern investors can associate with Brad Reifler’s account of investing in a “529 college savings plan” for his children. Eventually, the college “fund was actually worth less than what he started with.” During the 1980s, the sky-high interest rates made investments and savings much more lucrative. In 2016, inflation has made it difficult for the 99% to keep pace.

Forefront Capital CEO Brad Reifler also ran into problems when trying to invest for his father-in-law. His father-in-law did not qualify as an “accredited investor.” Brad Reifler said that previously he had focused on providing services to the accredited investor with income above $200,000 per year and a net worth of more than $1,000,000 (not counting their home.)

“Five Tips for 99% Investing”

Many of the top high-end 1% are involved in “High Frequency Trading (HFT)” or hedge funds. Neither of these markets may be available for the regular investor. The 1% may try to make money on rapid stock price changes.

For the 99%, Forefront Capital CEO Brad Reifler affirms the following 5 tips for investing: 1. Risk Assessment, 2. Safety, 3. Keep Cash on Hand, 4. Study Money Manager and 5. Goals. Don’t invest money that you cannot lose. You will also want to find a money manager who shares the same investment philosophies.

Since June 2009, Forefront Capital Group has been offering boutique banking and wealth management services to its clients on both a discretionary and non-discretionary basis. The firm offers portfolio management and banking services for individuals, advisors, distributors and global institutions. Forefront Capital CEO Brad Reifler offers financial services for the 1% and 99%. Brad Reifler can be found on Twitter where he provides much needed financial advice to those in need.

Credentials Mean Nothing

CCMP is a private equity investment firm located in Wall Street. This also happen to be the company I used to work for. Although I had applied to CCMP to times, I finally made it in after the second attempt. After having a long talk with Stephen Murray, the now former president, he finally gave me a shot to show my stuff to him and every one else who was employed there at the time. I believe I had done a pretty good job at showing them what I was made of as I remained at CCMP for five years until I had to leave due to personal reasons. To this day I wish I would have stayed longer, but unfortunately life did not pan out the way I wanted it to at that point in time.

During my time at CCMP with Stephen Murray and the rest of the amazing employees there, I learned a lot of valuable information about private equity firms. Before working there I had never been in a firm in my life, but I had every credential saying that I was very able to work in one. That was the actual reason of why I was not hired the first time around. Because I had no first hand experience, just credentials. As much as we would all like to think they get us somewhere, the cold hard truth is that in the best places, it doesn’t.

After working at a smaller firm in New York for a little over a year, I went back to CCMP to apply again. This is when I was finally given a shot. After Stephen read my recommendation from my previous employer, he was very impressed at all that was said. I must say that my old boss at the firm was rather sad to see me go as I was one of the few dedicated employees that showed up on time every day and actually cared about working there. A lot of employees gave off the strong vibe that they did not want to be there which in return made customers walk right out the front door as quick as they came in. The mistake my old boss made was not firing them right away. People like Stephen Murray CCMP Capitalcan sense these people immediately and would not even think of hiring someone like that just to have another set of hands in the office. He would rather work later hours and suffer.