Co-CEO of JustFab Inc. and CEO of Fabletics, Don Ressler is a renown entrepreneur known distinctively for his prosperous start-up businesses. He proudly began his career with his business FitnessHeaven.com, which later was bought out by Intermix Media in 2001. This merger allowed Don Ressler to join forces with COO of Intermix Media, Adam Goldenberg. The pair then formed Intermix Media’s major profit center, Alena Media. With this advance in the company, News Corp excitedly bought out Intermix Media in 2005, leaving Ressler and Goldenberg to conquer their next big idea.
Weeks later, with the help of past members of Alena Media, Goldenberg and Ressler declared their new brand: Intelligent Beauty. Soon Intelligent Beauty created DERMSTORE, a skincare market online, and a couple years later SENSA, a weight loss program. By 2008, the company was accepting over $40 million in funding from Technology Crossover Ventures.
2010, though, launched their third and greatly prosperous company JustFab. With the unique membership based company opening its doors, Kimora Lee Simmons eagerly joined as President and Creative Director in 2011. With this addition, the company was able to find its own niche in the fashion industry. At JustFab, members get greeted monthly by their personal stylist who form outfit selections based on surveys given at the beginning of membership. Members are allowed to pick any selections, request new selections, or opt out of any selections for the month free of charge.
In 2014, after a round of fundraising, JustFab totaled their capital to $250 million. With this outburst of success, JustFab was able to release their newest brand only a year prior called Fabletics. This new brand of online athletic wear instantly took over a unique slot in the athletic industry. Opposed to the competition, Fabletics is able, due to their past business model, to sell their products for a lesser cost. Included in this beneficial cost, the athletic wear being sold is considered to be fashion forward and excellent quality. In addition, Fabletics co-founder Kate Hudson with Don Ressler and Adam Goldenberg plays a strong role as both an athlete and a fashion expert making her a great marketing tool for the company.
In all, Ressler has used his business skills as an entrepreneur to form successful companies. With the teamwork of Goldenburg, the two have been able to start and expand fashion companies, such as JustFab and Fabletics.