Chipotle has quite the following for those looking to get quick and pretty tasty Americanized Mexican food. From the burritos to the tacos to the nachos, it’s all a pretty big hit. Now they’ve added guacamole, which really adds some flavor to their staples! People are going crazy for it. Whether they’re smothering it on burritos, or dipping chips in it, it’s getting quite the rave reviews.
Now, it seems like Chipotle has given us a Cinco De Mayo gift! According to Grub Street Chipotle has revealed their guacamole recipe! And the verdict is that it’s pretty basic. It used the typical ingredients such as avocados, onions, cilantro, lime juice, and jalapeños. Mix it all together and you have yourself Chipotles recipe. People are a little disappointed. Especially those who thought it was really something special, only to find out it’s not.
Mikal Watts suggests that perhaps it’s the pairing of the guacamole with the Chipotle food that makes it so great. Who knows. Many were hoping for some guacamole secret like an added spice they never thought of or a hidden ingredient. So, to find out it is just a basic recipe makes folks a little sad. But, now everyone can enjoy guacamole from the comfort of their home.
Now, if they would release their recipes on how to make their tacos, burritos, and nachos; we’d be happy. Consider it, Chipotle! I can’t picture a better Cinco De Mayo gift, can you?
At one time, fast food restaurants were not exactly thought of as the perfect bastions of healthy dining. Over time, consumers became much more conscious about eating low-grade ingredients and saturated fat. To counter customer concerns over troubling ingredients, Chipotle is no longer going to offer genetically altered food. The grill is going to become the first major restaurant chain to cease selling genetically altered ingredients and, hopefully, this will bring more customers into the fold.
Why do restaurant sell these modified ingredients? It all comes down to money. The lesser-quality ingredients are cheaper. This keeps the costs of selling food down and the profits on the sales high.
All of this is well and good until the lesser quality ingredients become a liability. According to Fersen Lambranho (epocanegocios.globo.com) it is hard to make a profit when customers are staying away. McDonald’s has learned this the hard way. Chipotle is probably looking at McDonald’s woes and being proactive to avoid a disastrous outcome.
Chipotle also gains the great benefit of garnering a great deal of free publicity from the decision. Becoming the first major chain to reject genetically modified foods is newsworthy. Once people read about the decision Chipotle makes, they might choose to become customers. After all, the food is healthier than what is found at other places.
Will other chains follow the Chipotle lead? Likely, they will in time.
Chipotle is probably going to garner a bit of free publicity from its decision.
Chipotle took the U.S. by storm with their fresh, delicious, and healthy offerings. You know that you’ve got a good thing going when other restaurants start popping with almost identical menus and set ups. The burritos are to die for but what would you think of a pizza made by them? It doesn’t seem to fit too well with the current menu but that is ok because the Chipotle founders have teamed up with Pizzeria Locale to create an adventurous pizza chain that is now in three states. The new chain is already experiencing positive feedback and their own following they offer Neapolitan style pizza with personalized ingredients, very similar to what is done at Chipotle. Customer Brad Reifler enjoys the interactive experience he receives at theses delicious establishments. And, check this out, the pizzas are cooked in only two minutes in specialized ovens created just for Pizzeria Locale. Give them a couple years and they will probably be all over the U.S., tempting us with their delectable offerings just like Chipotle already does.