We are always looking for ways to keep our lips soft and chap free. The very first lip balm was made in the early 1880’s, by Dr. C.D. Fleet who was a physician from Lynchburg, Virginia. Unfortunately, by 1912 he gave his ingredients away due to lack of sales to John Morton. Morton took the ingredients and enhanced it with his wife’s help they were able to become successful building the Morton Manufacturing Company. By 1963, A. H. Robbins Company bought the rights from the Morton Manufacturing Company, and successfully was able to make more than one flavor, in which doing so by 1971 four new Chapstick Lip Balms were added into the Lip Balm world. Now with over 20 different flavors to choose from, other lip balm companies such as, Carmex, Blistex, Vaseline, and Softlips has been pretty hard to compete against, due to the loyalty of consumers.
Now a new wave of lip balm has hit the shelves, instead of buying either a plastic applicator, squeeze tube or a miniature jar, EOS lip balm has come out with an easier way to apply lip balm. EOS, which is short for Evolution of Smooth, is seen in Rite Aid, Ulta, Duane Reade, Target, CVS and other stores. This cute and chic lip balm comes in small spheres which applying it the same way as the regular tubing without the twist just the roll on the lips. EOS is hypoallergenic, gluten free and made with natural oils, antioxidants and vitamin E, which makes this brand not only unique but it separates itself from the competitors. Consumers who were used to the old fashioned lip balm are now into a more natural and organic phase which will be around for a long time. For more info, visit the EOS Facebook page.