Mexico finally received recognition for their business side. At the 2015 Best Franchisee of The World event, two men from Mexico were sent to compete in the international competition. Even though the competition takes place every year, this was the first time Mexico sent representatives from their country. The main goal of the event is to not only recognize leaders from across the country but to reward them for their creative innovations and programs. They are judged on things such as how they manage to control each of their units as well as what uniqe style and personality they are able to bring to the table.
Omar Yunes, representative of Mexico and Franchisee of Sushi Itto, walked away with the title Best Franchisee of The World. His first business venture was the purchasing of a single franchise of Sushi Itto. He was so successful in the one company that he was able to grow the franchise by an additional 13 units. Omar Yunes now employees approximately 400 workers and is expanding the business every year. Omar Yunes’ unique leadership style stood apart from the rest of the franchisees who competed. He completey transformed the traditional relationship seen between a franchise and a Franchisee. One of the judges, Diego Elizarrarras, said that this relationship played a key role in the success of the company. He believes that without Omar Yunes they wouldn’t of seen as big of an improvement with their customer service relationships as they did.
Ivan Tamer was the second man from Mexico sent to compete at the Best Franchisee of the World competition. Ivan Tamer is Franchisee of Prendamex. This franchise is a series of Pawnshops located in Mexico. The reason why Ivan Tamer and his company were being recognized was because of the new marketing system he set in place. The system is there to boost sales and increase revenue and so far it has done just that.