A makeup company is challenging the comfort level of the beauty world by offering products we all wanted, but weren’t brave enough to ask for. The time has come to bring out the true inner beauty that lies deep inside everyone. Lime Crime has come to the rescue with cosmetics in vivid colors that look like they came from a Candy Land world. It’s time to show the world the beauty on the inside, and Lime Crime can help.
Lime Crime was founded in 2008 by make-up artist Xenia, better known as Doe Deere. Doe’s quest to find make-up that reflected her personality fell short, so she opted to create makeup in a spectrum of colors that can’t be found at the local drugstore makeup display. Lime Crime offers the shopper luminous lip colors with names like Great Pink Planet, Cosmopop, and Airborne Unicorn. The names themselves conjure up visions of a world where colors are only limited by the constraints of the imagination. Anyone can tap into the spirit of the universe through the Zodiac Glitter eye shadow, available in all twelve of the Zodiac signs. Not to leave the nails out, there are a variety of Lime Crime nail polish colors available in rich colors to match anyone’s mood.
It’s not just about caring about people, Lime Crime products are devoid of any animal-derived ingredients and none of Lime Crime products are tested on animals. Lime Crime is also constantly researching and refining it’s ingredients to ensure that only the safest ingredients go into the creation of Lime Crime cosmetics. Lime Crime has earned the Leaping Bunny Cruelty Free Certification and only works with manufacturers, who are willing to provide sworn statements as to the origin of their ingredients.
Lime Crime’s website seems more like a girl’s fun night out rather than a cosmetic store. There are real people, rather than generic models, wearing Lime Crime products. The Blog will educate you on how to create new custom colors using multiple Lime Crime products, and bring back some pop culture memories in the process. The LookBook has a playlist to put the shopper in the mood to be daring and allow their wants to overcome their needs. Take a chance, be brave, and choose a new color, and be amazed at the changes a little color can make in the world.